Organize your content marketing!
Does content marketing constantly get shoved to the back of your to-do list?
You have some sort of system for capturing ideas… but not a proper process that feels good for actually getting those ideas to your audience.
As your resident System Strategist, here is MY secret sauce for systematizing content marketing!
PS - the following is a very simple example of one of my business systems. Hop on a call with me today to learn how I can create a custom system for YOUR biz.
👉 STEP 1: Capture your ideas using an Airtable Form
Have you ever had a brilliant idea for an email only to forget it later? Say goodbye to missed opportunities with Airtable (PS—IT'S FREE!).
I use its form feature to record my ideas quickly on the go. My ideas come after talking to a client or even just going for a walk. So, I keep a link to my “Content Ideas” Airtable form bookmarked on my web browser and save it on my iPhone home screen. When I have an idea, I just pop it into the form and submit it. The answers are added to my “Content Ideas” Airtable database.
With a dedicated database, I can easily organize and access my ideas when it's time to turn them into fully fleshed emails.
👉 STEP 2: Recurring Tasks and Calendar Events
Consistency is vital in email marketing. I set up recurring tasks in my project management tool and have a “Marketing meeting with myself” blocked out on my calendar. This ensures that I allocate dedicated time for writing and scheduling emails.
👉 STEP 3: GetToby for scheduling
GetToby is a browser extension that allows you to create collections of tabs. You can think of it as part of your digital office. This has been a GAME CHANGER for not just my business but my whole life!
One of my tab collections is aptly named “📧 scheduling“. Clicking this tab collection immediately opens:
My Airtable “Content Ideas” database
ConvertKit (where I schedule my emails!)
Giphy.com (because I love a good GIF in my emails)
My blog (so I can repurpose that email for SEO)
Meta scheduler + LinkedIn (so I can repurpose that email for Social Media)
It might take a minute to set all of this up - but doesn’t it feel easier than trying to track down all of those sticky notes?
Happy writing!
PSSSTT - need to get your systems in order? hop on a call with me!
