WHY $100K?

WHY 100k????

For the past few weeks, I’ve been sharing my two big goals for the year:

📌 Book out my year by the end of Q1

📌 Hit $100K in revenue

But why is $100K my goal?

Super Operations Genius & Biz Bestie Ariana Tenine hammers this home constantly:

She always asks, "WHY this number?"

Because the number itself isn’t the goal.

The number is just how we get to the goal.

The goal could be things like:

✔ Taking care of our family

✔ Health insurance for our employees

✔ More flexibility in our work/life balance

So… why did I land on $100K?

1️⃣ I just want to see if I can do it.

I’ve been building my business for years. I don’t want a team. I don’t want to scale beyond my current setup. But I do want to see if I can maximize what I have and hit six figures.

2️⃣ I did the math.

Last year, my husband was in and out of work (the tech industry is rough right now). We’ve been a one-income household, and a mix of luck, intentional choices, and my innate frugality means we don’t really need more than $100K total.

And even though Rob has a job again, I like the safety net this revenue brings.

3️⃣ I wanted to prove my own offer works.

My main offer is all about optimizing your main offer - getting super efficient so you can scale revenue without scaling work.

So, in theory, I should be able to take on more clients and make more money without a team.

And I wanted to put that theory to the test.

And so far? It’s working.

I’m writing this a few weeks in advance, but as of right now… I am thiiiiiis close to hitting my goals. 🤏

Next week, I’ll share the final verdict—DID I MAKE IT?

Stay tuned. 👀